Alpine does not have a large retail base, but is near both retail and big-box shopping centers further in towards San Diego. Alpine is within a short drive of shopping centers within the greater East County area as well as a wide variety of retail shops. Alpine’s business climate attracts investors in shopping centers and the small business looking to start up in a fast-growing community. urse. East County golf courses are very popular and most are public courses with year-round golfing in beautiful settings. Alpine is a great place to venture out and golf on several world-class courses.